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The moisture and additives present in professional tanning lotions help reduce wrinkling, drying of the skin, premature aging of the skin, and burning caused by UV rays. In addition, tanning lotions help your skin to produce that dark tan everyone craves.
Generic brands of lotions typically do not include ingredients that will produce a quality tan or the protection from the unwanted rays that produce many unwanted side effects. Regular skin lotions to introduce moisturizers not designed for tanning should be reserved for after you have completed you tanning session. Ask a professional about recommended tanning lotions.