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Tanning wasn't popular until the 1920s when Coco Chanel came back from vacation after staying out in the sun and F. Scott Fitzgerald's novel Tender as the Night portrayed characters lying on the beach sunning themselves. But soon having a tan was in high demand with people trying to spend as much time as possible outdoors during the summer months.
But people began to get frustrated that they could only tan in the summer on nice days, and in the 1980s, tanning salons began to emerge. People loved the fact that they could visit a salon and get tan no matter what the weather outside.
In the 1990s tanning salons became even more powerful and more innovative equipment was created. Better beds and booths have shortened tanning session times and spray tanning booths were invented for those people wishing to avoid UV rays altogether.
Despite some bad press, it doesn't appear that the popularity of tanning beds is slowing down, and now is the best time ever to own a tanning salon.